NLJ New London Jeans Path to Increased Sustainability


Our MISSION is to stay true to our values and DNA.

Working with our amazing factory in China our Team has a very strict criteria.

As an Australian Brand we have exceptionally High Standards for manufacturing all Ethical criteria and audits are met

Our process was simple: weave cotton into denim and create your favourite jean.

We don’t skip corners and all styles are designed from the yarn all the way through to garments. As a labour of love and craftsmanship that can be worn for years to come.

The opposite of fast fashion.

We are creating long term initiatives to increase our sustainability and leave the world better than we found it.

The 4 Ps of People, Product & the Planet are Paramount to us at NLJ


We are working to improve our processes and reduce our manufacturing footprint.

Every year opportunities are growing in ways to become more sustainable and reduce our environmental impact.

In recent years the transformative shift towards responsible and sustainable product development has led us on a path to sourcing more environmentally friendly materials and recycled denim and polyester fibres

We are committed to working with the industry driven ethical movement that guarantees the Social Compliance Certification to Assess Workplace Standards Across the Entire Supply chain.


Our Water filtration system that recycles wastewater from our factory and save an enormous amount of water per day is being improved to save gallons of water.

Our material choices have focussed on working and sourcing a high level of Raw Materials and we strive to use eco friendly cotton in our denim development.

As our product presence evolves throughout the world, we are developing a connection with technology solutions to recirculate consumer’s garments saving them from landfill promoting conscious consumerism.

Our packaging is constantly being upgraded as options are developed for long term solutions for shipping and protecting our denim product.

We have commenced upgrading to recyclable bagging solutions, we have also changed the way of preparing our garments for packaging to create a smaller shipment size, using zip lock packaging to allow reuse and where possible using paper to reduce less non-biodegradable options..